Every logo starts the same way, with a simple idea. But getting it right? That’s where

Every logo starts the same way, with a simple idea. But getting it right? That’s whereEvery logo starts the same way, with a simple idea. But getting it right? That’s where

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Joshua Samson

pro

• Mar 17

Every logo starts the same way, with a simple idea.

But getting it right? That’s where things get interesting.

This one came together through a mix of late-night exploration, testing fonts that almost worked, and refining the one that finally felt right. (Yes, staring at fonts for 20 minutes straight is part of the process.)

The goal was clear: create something clean, confident, and memorable, with a distinctive “D” insignia that could stand on its own.

Once the typography clicked, everything else started to align.

The color direction? Smooth process, the client already had a strong vision, which made execution even sharper.

From there, it was all about refining, adjusting, and pushing the details until it felt complete.

And this is the final result.

What do you think?

brandingdesign

Anastasia Kochetkova

• Mar 19

Brand identity for Ceramic studio

Graphic identity conveys authenticity, craftsmanship, and modernity. We suggested combining classic serif fonts with modernist minimal sans-serifs. This balances tradition with modern simplicity for a sophisticated composition.

We used an irregular texture inspired by clay, simulated through stamp-like illustrations. This evokes earth and manual work, suggesting a human touch. For colors, we used earth tones with a vibrant accent for highlights. The typography creates an elegant, contemporary visual dynamic.

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Stephanie Asoegwu

pro

• Mar 20

The clay texture detail with stamp-like illustration is such a thoughtful design choice — it literally makes you feel the material. desvio. has such a strong, tactile identity. The terracotta palette is perfect for a ceramic studio!