Joshua Samson
Brand Strategist || Building Structure for founders
Ready for work
Joshua is ready for their next project!
Fundtrak is a fintech platform designed to help businesses and individuals track funds, loans, and payments more efficiently. When approaching this project, the goal was to build a brand that communicates clarity, trust, and financial control, which are essential qualities for any platform handling financial data and transactions.
The logo was developed to be distinctive and purposeful, reflecting the idea of tracking, movement, and financial transparency.
Today, Fundtrak has grown to over 250,000 users and is preparing for expansion across Africa, demonstrating how a well-structured brand foundation can support both credibility and scale in the fintech space.
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IA Artelier is an interior décor and design company that wanted to stand out in a highly saturated market. The objective of the project was not just to design a logo, but to position the brand in a way that communicates refinement, creativity, and premium design thinking.
The identity system was developed to reflect the brand’s design philosophy, clean, elegant, and intentional. The logo was crafted to feel sophisticated yet memorable, ensuring it could become a recognizable mark within the interior design space.
As a result, the brand quickly gained an outstanding reputation in its market, and over time, the structured positioning and identity system contributed to the company closing more clients and strengthening its presence in the industry.
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Settlewave is a fintech platform built to help SMEs streamline payments and trade transactions. When working on this project, the objective wasn’t just to design a logo, it was to establish a credible and scalable fintech brand system that could operate confidently in the financial technology space.
The strategy focused on building a brand that communicates trust, efficiency, and innovation, which are essential signals for any fintech platform working with businesses and financial transactions.
The logo was developed to be simple, distinctive, and meaningful, reflecting the idea of seamless financial movement and structured transactions. Its originality wasn’t just visual; it was designed to help the brand stand out in a highly competitive fintech ecosystem.
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Dorathy Men Skin care Full branding and structuring. In this project we redefined the way the men skin care is perceived, by giving this brand a unique appearance.
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