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Appia — Unused Logo Concept
A refined exploration for Appia, a technology-enabled platform connecting architecture and engineering firms through shared infrastructure and expertise.
The mark combines the letter “A”, a subtle pathway, and a strong foundational form, reflecting connectivity, enduring infrastructure, and long-term growth.
Designed to feel strategic, sophisticated, and understated rather than like a traditional A&E brand.
This concept didn’t make the final cut, but I’d love to know: would you have explored this direction further?
If thoughtful identity design resonates, a follow genuinely supports the journey.
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What happens when a digital agency stops looking like every other digital agency?
For MOONIQ, the answer was a visual identity built around exploration, ambition, and limitless growth.
MOONIQ is a digital marketing agency specializing in social media, blockchain, and Web2 consulting. The challenge was to create a brand that could communicate its futuristic vision without sacrificing sophistication, trust, or strategic clarity.
The identity was developed as a complete visual system — from the logo and typography to the color palette and supporting applications — creating a distinctive presence designed to position MOONIQ as a guide for brands reaching new heights.
A bold identity for a brand built to move forward.
Featured twice on Behance — Branding & Stock.
Building a brand that deserves to be remembered? Let’s talk.
Pretty cool! Is this website live ?
What if the whisky-making process became the artwork?
Full Barile identity, campaign and film:
https://contra.com/p/bMNAvgWk-barile-brand-identity-and-launch-campaign
Barrel staves become monumental sculptures. Their curves carry through the collector’s packaging and a 15-second film. Explore four moments from the project here, then discover the complete visual identity and campaign in the case study.
Self-initiated concept for a fictional Brazilian single malt. Creative direction, brand identity and AI-assisted visual development by Mauricio Pontual.
#BrandIdentity #ArtDirection #PackagingDesign #BrandCampaign #AIVideo
The way the barrel curves carry all the way through to the packaging is such a tight through line. Since this was self-initiated, did the sculptural direction come first and the 15 second film get built around it, or were they developed side by side?
I designed this logo when I had just started learning graphic design. A few weeks ago, my client reached out wanting a rebrand because the business has grown and the old identity no longer reflects where the brand is headed.
Trifecta has evolved from a post-op recovery brand into a more elevated aesthetic concierge experience, so I wanted the new identity to feel more refined, feminine, and luxurious while still keeping a connection to the original brand.
This was such a good reminder that design should grow with the business, not just look good.
Which one do you prefer: the original logo or the rebrand?
2 voted
33%
4 voted
67%
6 votes
Closed
Rebranding your own early work must hit differently than doing it for someone else's business. Are you expecting the redesign to run away with the poll, or does the original still have people rooting for it out of nostalgia?