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Exploring a creative direction for CHOOPZ, a honey sweet potato chips brand.
The goal is to create a bold, vibrant, and energetic identity that stands out while keeping the brand clear and recognizable.
I’m exploring different logo color combinations and using Lovart AI to bring the creative direction to life. It’s a new approach for me, and I’m interested to see how the exploration develops.
Here’s a look at some of the logo variations so far.
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Great!!
What makes a candy brand recognizable across every pack?
For Puffy Bites, I built the identity around rounded lettering, expressive symbols, and a palette of burgundy, purple, yellow, and cream.
The same visual language carries through pouch packaging, smaller wrappers, campaign imagery, and an animated brand showcase.
One design decision that ties it together: the packaging color changes, while the logo placement, product descriptor, and supporting graphics maintain a consistent structure.
I handled the full client project, from logo and visual identity to packaging and campaign applications.
Which colorway would catch your eye first—purple, burgundy, or yellow?
Explore the full Puffy Bites case study. If you’re developing a candy or snack brand, I’m available for branding and packaging projects.
Love it,
Great work
Which branding style is more effective: vibrant multi-colored identity presentations or clean minimalist monochrome grid sheets?
4 voted
80%
1 voted
20%
5 votes
Closed
Nothing better than Multi color
