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Concept: What if we made a luxury hotel for pets that treats them like humans?
The Great Dane started with that question. I put budget and business logistics aside and imagined a pet hotel around the experience I’d actually want for them.
Comfortable bedrooms. A rooftop pool. A garden to explore. A café to spend time together before saying goodbye.
For the visual direction, I leaned into slightly vintage, boutique hospitality. Warm browns, refined typography and AI imagery that makes an imagined place feel real.
The interesting challenge was making luxury mean something from a pet’s perspective. A beautiful room might impress the owner, but space to move, somewhere quiet to rest and a sense of comfort give that room a purpose.
What facilities would be useful addition to the website?
Check it out.
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pliability provided the new website design, and @Mason Price and I brought it to life in Framer. Huge shoutout to Mason for collaborating; he has the highest level of mastery when it comes to Framer development.
This is beautiful!
Finally got around to sharing this fun campaign I got to work on with Heidi Health earlier this year 🎉
Check it out here → https://contra.com/p/lm3vrvbo-heidi-or-evidence-campaign?r=alexpresa
You nailed the overall mood here. The details just reinforce it nicely.
A little design exploration for practice ✨
This time, I’m working on a concept for a lighting brand.
Which direction do you prefer?
74 voted
70%
31 voted
30%
105 votes
Closed
Atmospheric, for a lighting brand it feels almost unfair not to show the product actually doing its job in a real room. The minimal version reads more like a furniture catalog to me. Is Lumeria leaning toward a specific price point or market that would push this one way or the other?
