Atmospheric, for a lighting brand it feels almost unfair not to show the product actually doing its job in a real room. The minimal version reads more like a furniture catalog to me. Is Lumeria leaning toward a specific price point or market that would push this one way or the other?

Minimal, clearer and easier to understand without any distraction 😊

Atmospheric. better depth of field, more immersive and easy on the eyes

I prefer atmospheric for the natural shadows and highlights which directly connects it to a lighting brand. Minimal isn't bad but resembles a studio backdrop.

Hard to select. Both are stunning

I prefer the atmospheric one overall. But I think the minimal version could look even better if the lamp were a bit darker, closer to black. It would create more contrast and make the product stand out

Minimal

Atmospheric, a lamp brand has to show the light actually doing its job or you are just selling a metal object. Minimal is prettier but it hides the one thing people are paying for.

I voted atmospheric. The warm setting makes the light feel like part of the room, while the lamp still stands out. It suits the accessible premium feel you described.

Both have their own charm, but the atmospheric version feels more immersive.

first one is great