Atmospheric, for a lighting brand it feels almost unfair not to show the product actually doing its job in a real room. The minimal version reads more like a furniture catalog to me. Is Lumeria leaning toward a specific price point or market that would push this one way or the other?

Minimal, clearer and easier to understand without any distraction 😊

Atmospheric. better depth of field, more immersive and easy on the eyes

I prefer atmospheric for the natural shadows and highlights which directly connects it to a lighting brand. Minimal isn't bad but resembles a studio backdrop.

Hard to select. Both are stunning

I prefer the atmospheric one overall. But I think the minimal version could look even better if the lamp were a bit darker, closer to black. It would create more contrast and make the product stand out

Minimal

Atmospheric, a lamp brand has to show the light actually doing its job or you are just selling a metal object. Minimal is prettier but it hides the one thing people are paying for.

I voted atmospheric. The warm setting makes the light feel like part of the room, while the lamp still stands out. It suits the accessible premium feel you described.

Both have their own charm, but the atmospheric version feels more immersive.

first one is great

If I'm to purchase the product i'll pick atmospheric because it clearly shows how it'll look in my room.

The minimal direction gets my vote! The clean background makes the whole concept feel really modern and fresh.

Atmospheric one stands out better, dark theme wins

The minimal is good, but it's just feels a bit too neutral I guess.

the lamp is so nice. which one is your pick?

just a fan of minimal

nice the both

Atmospheric

atmospheric

The image background for atmospheric looks better.

The second one is way warmer🤎

The second one is a better choice 🔥

I prefer the deep depth of the atmospheric version

If you don't mind, I may add a third option for you: minimal/editorial? Zoom in on pendant, or shades forming patterns on wall surface? It would communicate combination of atmospheric and minimal style, but it might even give it a high-end touch for a lighting brand :) PS I love both options!

I love atmospheric. It shows me how the light will work on filled spaces 😊

I like the Atmospheric one, the composition looks more finished. The Minimal one reminds of a Pixar intro, lol

Minimal looks better to me.

Went with atmospheric too. For a lighting brand, showing how the light actually feels in a space sells it so much better. The minimal one is still really clean though