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Clube Influência® connects brands with sports creators who speak for real communities. On this one I spent most of my time on the logo, pitching ideas and pushing refinements until we landed on the final mark. I also had a hand in the main brand colors and some of the supporting elements.
That side with all the competitor logos in one grid is the slide I'd steal for a client presentation. Nothing explains "why this direction" faster than showing the sea of sameness first. The navy seal wins easily after that.