When the ambition of a brand changes, its identity has to evolve with it. The original identity had a clear starting point, but as the company prepared to launch its product and enter conversations with investors, it became clear that the visual language no longer reflected the brand’s ambition. For Bewy, we moved away from a literal and playful visual language toward something more refined, credible and future-oriented. The new identity is built around three ideas: space, letter B, and progress. A visual identity designed to reflect where Bewy is going, not where it started.

the green background looks good. which bewy logo do you like?

Safe or bold, which one actually makes you stop scrolling? 🤔

Sans: the serif, tight tracking, one accent color playbook every skincare brand is running right now.

Bold: the same idea, redesigned with attitude. 💅

Definitely bold! That redesigned typography adds so much personality and immediately stops the scroll. Safe just gets lost in the feed these days.