The thing I keep relearning: a design is never finished because someone ran out of ideas. It's finished because someone decided to stop. Knowing when to stop is the hardest part.
A closer look at Aureva, a Paris-based skincare brand I worked on.
The brief was to create a brand identity and packaging that felt premium yet approachable. I paired distinctive typography with soft earth tones, using color to give each product its own place within the range.