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This project presents a luxury brand identity system for a modern coffee café, Café Aura. The goal was to create a minimal, elegant, and high-end visual identity that reflects warmth, sophistication, and a premium café experience.
The design is built around a clean geometric coffee cup icon, featuring leaf-inspired latte art to symbolize craftsmanship, freshness, and attention to detail. The logo is paired with refined typography to maintain a timeless and upscale brand presence.
A carefully curated color palette of deep espresso tones, rich red-browns, warm orange accents, and soft cream creates a balanced and inviting visual language. These colors enhance brand recognition while evoking the sensory experience of coffee.
The project includes a complete brand system:
Logo presentation
Icon design (app-ready)
Sticker mockup
Realistic product mockup (coffee cup)
Seamless pattern design
Logo variations (flexible branding use)
Minimal illustration set
Each element follows a consistent grid system and minimalist layout, ensuring a cohesive and professional presentation across all touchpoints.
The final result is a modern, premium, and scalable brand identity suitable for cafés, packaging, social media, and digital platforms.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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