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MOCA is a self-initiated branding project created to explore how a coffee house can feel bold, expressive, and contemporary without losing the warmth associated with everyday coffee culture.
The identity is built through strong typography, hand-drawn illustrations, earthy tones, and flexible graphic elements that bring a sense of personality and human touch to the brand. The visual system is designed to work consistently across packaging, cups, merchandise, posters, and in-store applications while still allowing each touchpoint to feel fresh and spontaneous.
Full Case Study: https://lnkd.in/dQT-pBHk
The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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From bean to brand. ☕✨
KIN is a cold brew coffee brand built around one idea — that the best coffee moments are never really about the coffee. They're about who you share them with.
I modeled and animated the coffee beans in Blender, then built the full brand identity around that same energy — bold, tactile, impossible to ignore.
Blender 3D | Brand Identity | Packaging Design
Brand DesignPackaging DesignProduct DesignAdobe IllustratorBlenderfreelancerlifebrandinggraphicdesign
The animated beans make the product itself part of the identity. Did you build the Blender motion first, or develop it alongside the packaging?
One of the best designs have seen so far today
Introducing KEEPS: A Digital Home for Physical Memories
KEEPS is a mobile app designed to preserve the physical objects that carry our memories.
While most memory apps are built around photos, KEEPS is built around everything else.
Concert tickets, boarding passes, receipts, handwritten notes, invitations, conference badges, and other small objects that people often keep long after their practical purpose has ended.
The idea came from a simple observation: many of us keep these items because they represent experiences, relationships, milestones, and moments we don’t want to forget. Over time, they become scattered across drawers, wallets, books, and boxes, making them difficult to revisit and easy to lose.
KEEPS transforms these physical keepsakes into digital artifacts.
Users can scan real objects, remove backgrounds, add contextual information such as location, date, people, and personal notes, and organize them into custom collections. Artifacts can also be created from templates, allowing users to recreate memories that no longer exist physically.
The prototype includes onboarding, collections, artifact detail pages, discovery flows, creation flows, profile experiences, and a connected navigation system that allows users to move through their archive naturally.
Rather than generating the entire product in a single prompt, I used Flowstep as a design engineering tool.
I started with a visual direction created in Figma, including custom illustrations, typography, layout systems, and the overall structure.
From there, I rebuilt the product inside Flowstep screen by screen, using detailed prompts to define hierarchy, spacing, interactions, navigation patterns, and user flows.
Each screen became the foundation for the next. Existing components were reused, refined, and expanded to create a cohesive design system across the entire application. The process was highly iterative: generating, reviewing, refining, and rebuilding until the product felt consistent both visually and functionally.
The result is not simply a collection of screens, but a connected prototype with clear user journeys, interaction logic, and product intent.
KEEPS is built around a simple belief:
The smallest objects often carry the biggest memories.
Flowstep file link: https://app.flowstep.ai/file?activeFileId=cb23715a-64af-4fb6-822a-c789fb99b461
The walkthrough, screen recording of the prototype working in Flowstep, my custom illustrations, and the screens designed in Flowstep are included below.
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