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Mobile App Design / Game UI UX Design / iOS / Words Scatter
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Great work
✨ KEEPLI, a mobile app mascot created specifically for the Recraft × Contra Mascot Challenge
🧩 Problem
People constantly save photos, notes, places, ideas, and small reminders, yet most of them eventually disappear into digital noise.
Apps can store information, but they often lack the emotional feeling that something meaningful is being genuinely cared for and kept safe.
💡 Solution
That is how KEEPLI, The Little Keeper of What Matters, came to life.
KEEPLI is a warm, observant, and quietly optimistic mascot that keeps forgotten ideas, meaningful places, photographs, tiny joys, and memories, then brings them back at the right moment.
I specialize in mobile product design and have worked on 350+ mobile apps, so KEEPLI was never designed as a standalone illustration. From the beginning, it was created as a character capable of living inside a real digital product.
For this project, I developed:
a distinctive silhouette and personality
a system of emotional states
a custom wordmark and app icon
a sticker pack
mascot integration across the mobile interface
a physical keepsake kit
🎯 Result
The result is a cohesive mascot system that remains recognizable across the mobile app, brand identity, stickers, and physical applications.
My portfolio already includes mascots created for real mobile products, some of which were also developed with Recraft. KEEPLI, however, is an original concept created specifically for this challenge as a complete character, brand, and product system.
💜 Not everything lost is gone.
📎 KEEPLI, The Little Keeper of What Matters.
🔗 Recraft project:
https://www.recraft.ai/project/b4f3c24f-55fc-484a-899a-3fc98e389c6a
#recraftchallenge #recraftai #contra #mascotdesign #characterdesign #branddesign #branding #visualidentity #mobileappdesign #productdesign #uidesign #uxdesign #appdesign #stickerdesign #illustration #characterbranding #designsystem #creativeconcept #artdirection #mobileproduct
Mascot Alimation
some late work i've been doing with felt👇
quick thought i can't shake: most ai interactions make you translate. you feel something, turn it into words, the ai answers in words, you turn that back into feeling. two translations for something that was never meant to be spoken in the first place.
so with felt i'm trying something different: an interface that just reads what you're feeling and talks back the same way, through touch. no typing, no talking, no middleman.
still early, still prototyping, having way too much fun building this one🤘
Nice work
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