The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
My entry for the Envato × Contra Human by Design challenge.
AI has changed the game and made almost anything possible. But just because you can make anything doesn’t mean you always know what to make.
For this one, I took one simple piece of Envato’s identity, the logo, and pushed it as far as I could with one goal: make a pretty sick ad.
From there, it was a lot of experimenting, prompting, failing, refining, and eventually bringing all those ideas to life using Envato’s AI tools.
The result is my take on Human by Design. AI can give us endless possibilities, but someone still has to come up with the idea and decide where to take it.
100% created using Envato’s AI features.🚀
My entry for the Envato × Contra Human by Design challenge.
AI has changed the game and made almost anything possible. But just because you can make anything doesn’t mean you always know what to make.
For this one, I took one simple piece of Envato’s identity, the logo, and pushed...
The hardest part really is deciding what to make, not making it. AI collapses the execution time, so the value shifts to the idea and the taste behind it, and that is exactly what your entry leans on.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
Claude
Claude has entered the design space. How are you using it?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
Brand Design
The best brand designers are on Contra. Scroll to see what's trending in brand design. What are you building?
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?
Related posts
AI gave ideas. Human judgment built the brand.
For the Human by Design Challenge, I created Cronut Café; a conceptual bakery brand, to explore how AI can speed up ideation without replacing creative direction.
I used Envato's ImageGen to generate early logo concepts, then relied on my own judgment to refine the logo, typography, colour palette, and visual identity in Adobe Illustrator. Once the brand direction felt right, I returned to Envato to create mockups, also using VideoGen to bring the identity to life through motion.
The biggest decision was knowing what to keep, what to change, and what to throw away.
That's the part of design that will never change 🚀
Thanks @Envato and @Contra for the challenge! 💚
The Cronut Café name and that latte art shot sell the concept before you even read the caption. Good call using ImageGen just for early concepts and pulling it into Illustrator once you had a direction, that workflow keeps the judgment where it should be.
Designing a table lamp inspired by Vietnamese “áo dài” and “nón lá” with @Envato at the centre of my workflow.
Starting from a black-and-white sketch, I built the lamp's ceramic base and rice-paper shade using Envato's AI toolkit, tagging reference materials directly so AI wasn't guessing at textures it can't always read from an image alone.
AI was great at generating options. It was not great at knowing which option was right; I rejected a full batch that technically worked but lost the silhouette I actually wanted, and hand-retouched a detail (the finial) that AI kept leaving unfinished.
The bigger call AI couldn't make: timing this launch to back-to-school season in Vietnam, when áo dài comes back out. That's not a style choice; it's a commercial one.
See the full process and the part AI couldn't do in the VIDEO below. 👇
#envatochallenge @envato
Great Submission!
My entry for the Envato & Contra Challenge! ✨
For this project, I imagined a visual identity for a national park dedicated to protecting the snow leopard or irbis, the traditional name for this rare mountain cat. It’s a species deeply connected to Central Asian culture and the place where I grew up.
I used Envato as an all-in-one creative toolkit to explore and bring the concept to life, including ImageGen, GraphicsGen, VideoGen, MusicGen, and Stock assets such as photos, videos, and graphics.
I've wanted to create something like this for a while, and this challenge gave me the perfect opportunity to finally explore the idea and tell an important story through design. 💜
#envatochallenge
Beautiful! 🤍