My entry for the Envato & Contra Challenge! ✨ For this project, I imagined a visual identity for ...My entry for the Envato & Contra Challenge! ✨ For this project, I imagined a visual identity for ...
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For this project, I imagined a visual identity for a national park dedicated to protecting the snow leopard or irbis, the traditional name for this rare mountain cat. It’s a species deeply connected to Central Asian culture and the place where I grew up.
I used Envato as an all-in-one creative toolkit to explore and bring the concept to life, including ImageGen, GraphicsGen, VideoGen, MusicGen, and Stock assets such as photos, videos, and graphics.
I've wanted to create something like this for a while, and this challenge gave me the perfect opportunity to finally explore the idea and tell an important story through design. 💜
One of the project's greatest challenges was creating an identity that is instantly recognizable and inspires investor confidence, while balancing a futuristic aesthetic with the sense of reliability intrinsic to the brand's values.
The core concept draws inspiration from the cosmos and the brand's drive to transcend boundaries; no matter the distance, the delivery is guaranteed. We translated this visually through patterns forming paths that lead to a destination, a motif that extends to every corner of the visual language.
P.S. they've gone through several site restructures since then (so it looks different from my snapshots), but it goes to show how easy Framer makes it for clients to manage and update their site independently.