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Taste Test
Need a second pair of eyes 👀
I'm designing the online store for FizzPop, a craft soda brand: all-natural sodas, sparkling waters and botanical tonics.
Flower Fizz(A): eggshell, tiger orange and deep ultramarine, with flower shapes and stacked colour swatches for the flavours
Corner Shop(B): lime, soft blues and navy, editorial layout with a giant wordmark and menu-style flavour tiles
8 votes
Ends in 1d
Very nice
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Related posts
Both look great, but Violet & Black gets my vote! The purple accents give it a more modern, premium feel while keeping the design clean and focused on conversions. Amazing how a color change can create such a different brand personality. Have you tested which version performs better with visitors?
New case study for the brand and digital work we did for Seeper Studios.
Go Check it out
Evolving a brand with almost 30 years of history is the hard version of brand work. You have to keep what people already trust while making it feel current. Nice job balancing both.
Pulsix started with a question: how much of a sportswear identity can you fit on the front of a cap?
I designed the brand around an angular X with a pulse cut through its center. On a pink cap, the chartreuse X can stand alone. On a billboard, the photograph and “Future is now!” headline take the lead. In this loop, the black Pulsix logo anchors a moving grid of apparel, campaign graphics and digital layouts.
My roles: Brand Designer, Graphic Designer, Motion Designer.
Tools: Adobe Illustrator, Adobe After Effects, Figma.
Where would you try the X first: on the cap or in motion?
I'd try it on the cap first. Motion can borrow the pulse cut once the static X proves it holds up at small sizes, and the watch face already hints that it does. Did the pulse line change shape between the cap and the animated loop?
