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AI gave ideas. Human judgment built the brand.
For the Human by Design Challenge, I created Cronut Café; a conceptual bakery brand, to explore how AI can speed up ideation without replacing creative direction.
I used Envato's ImageGen to generate early logo concepts, then relied on my own judgment to refine the logo, typography, colour palette, and visual identity in Adobe Illustrator. Once the brand direction felt right, I returned to Envato to create mockups, also using VideoGen to bring the identity to life through motion.
The biggest decision was knowing what to keep, what to change, and what to throw away.
That's the part of design that will never change 🚀
Thanks @Envato and @Contra for the challenge! 💚
Had to Goat you, loved it
Ahh 😊 ! Thank you so much!
Looks really good🔥
😊 Thank you!!
That's how you're supposed to use AI as a Designer. Gather ideas, get to sketching and you come with a solution way faster.
Yess! AI will never truly replace the human Designer! 💯
amazing showcase of human taking the wheel
🙌 Thank you!!!
Goat all the way, this is sweet ☕
Thank you kindly!! 😊
The Cronut Café name and that latte art shot sell the concept before you even read the caption. Good call using ImageGen just for early concepts and pulling it into Illustrator once you had a direction, that workflow keeps the judgment where it should be.
I appreciate your kind feedback! 💯 Thank you so much!
If you'd like a further breakdown of the process 🔗 : https://www.instagram.com/p/DbSMPMcgDA3/?img_index=1
nice one
Thank you!! 😊
This looks really clean…
Thank you!
Impressive 👍
🙌 Thank you!!
daamn good! loved it.
😊 🙌 Thank you!!
So clean
😊 Thank you!
Amazing work Lisette 😊
😊 Thank you so much!
The croissant mascot has so much personality. Feels like one of those details that makes the brand memorable.
Thank you very much! That was one of the top goals! 💯
Super cool @Lisette D. Brown
Thank you!
lovely
😊 😊 Thank you!!
The croissant inspired café vibe really comes through. Beautiful warm colour palette and typography, nicely done!
Glad you like the vibe! Thank you! 😊
Incredible work
Thank you!! 😊
Very conceptual, cool colors.
Thank you!!
Great
Thank you!!
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