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AI gave ideas. Human judgment built the brand.
For the Human by Design Challenge, I created Cronut Café; a conceptual bakery brand, to explore how AI can speed up ideation without replacing creative direction.
I used Envato's ImageGen to generate early logo concepts, then relied on my own judgment to refine the logo, typography, colour palette, and visual identity in Adobe Illustrator. Once the brand direction felt right, I returned to Envato to create mockups, also using VideoGen to bring the identity to life through motion.
The biggest decision was knowing what to keep, what to change, and what to throw away.
That's the part of design that will never change 🚀
Thanks @Envato and @Contra for the challenge! 💚
Looks really good🔥
😊 Thank you!!
Had to Goat you, loved it
Ahh 😊 ! Thank you so much!
That's how you're supposed to use AI as a Designer. Gather ideas, get to sketching and you come with a solution way faster.
Yess! AI will never truly replace the human Designer! 💯
amazing showcase of human taking the wheel
🙌 Thank you!!!
Goat all the way, this is sweet ☕
Thank you kindly!! 😊
Looks great
Thanks!
The Cronut Café name and that latte art shot sell the concept before you even read the caption. Good call using ImageGen just for early concepts and pulling it into Illustrator once you had a direction, that workflow keeps the judgment where it should be.
I appreciate your kind feedback! 💯 Thank you so much!
If you'd like a further breakdown of the process 🔗 : https://www.instagram.com/p/DbSMPMcgDA3/?img_index=1
nice one
Thank you!! 😊
This looks really clean…
Thank you!
Impressive 👍
🙌 Thank you!!
daamn good! loved it.
😊 🙌 Thank you!!
So clean
😊 Thank you!
Amazing work Lisette 😊
😊 Thank you so much!
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My entry for the Envato × Contra Human by Design challenge.
AI has changed the game and made almost anything possible. But just because you can make anything doesn’t mean you always know what to make.
For this one, I took one simple piece of Envato’s identity, the logo, and pushed it as far as I could with one goal: make a pretty sick ad.
From there, it was a lot of experimenting, prompting, failing, refining, and eventually bringing all those ideas to life using Envato’s AI tools.
The result is my take on Human by Design. AI can give us endless possibilities, but someone still has to come up with the idea and decide where to take it.
100% created using Envato’s AI features.
🙌 Introducing Vyomaverse. 🚀
Vyomaverse is my own creative agency and design studio, built around the idea of creating brands and digital experiences without limits. From branding and UI/UX to websites and creative direction, this is the space where all my ideas come together.
This project was created as my submission for the Envato × Contra – Human by Design Challenge, combining sketching, AI-assisted exploration, and human creativity to build a complete brand identity.
The website is already live, but it's still a work in progress. I've just completed the hero section, and there's a lot more to build in the coming weeks.
Have a look, and stay tuned—the full experience is coming soon.
A huge thank you to Envato and Contra for this amazing challenge and the opportunity to share my creative process.
#HumanByDesign #Envato #Contra #Vyomaverse #BrandIdentity #CreativeStudio #CreativeAgency #Branding #UIUX #WebDesign #DesignProcess
Excellent execution! The attention to detail really stands out. Wishing you the best of luck in the competition! 🙌
Human By Design
Every masterpiece begins with a single idea.
From the first architectural sketches of ancient civilizations to the iconic structures of the modern world, humanity has always transformed imagination into reality.
Human By Design explores this journey through the evolution of a simple pencil stroke.
A single line becomes a geometric idea.
The idea becomes a blueprint.
The blueprint becomes architecture.
And architecture becomes the future.
Using AI as a creative tool, I explored how human vision and technology can work together to transform concepts into cinematic experiences. Each chapter represents a different expression of human creativity — knowledge, harmony, beauty, ambition, innovation, and the possibilities of tomorrow.
The final future city represents the next chapter of design: a world where creativity, technology, and humanity continue to evolve together.
Human By Design is a tribute to the imagination that turns simple ideas into extraordinary realities.
Created by
Guoshuai Zhang
This is absolutely stunning. I really love how you turned a single pencil stroke into the evolution of human civilization. The storytelling, pacing, and visual transitions all feel incredibly cinematic. Beautiful work!