My entry for the Envato × Contra Human by Design challenge. AI has changed the game and made almo...My entry for the Envato × Contra Human by Design challenge. AI has changed the game and made almo...
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My entry for the Envato × Contra Human by Design challenge.
AI has changed the game and made almost anything possible. But just because you can make anything doesn’t mean you always know what to make.
For this one, I took one simple piece of Envato’s identity, the logo, and pushed it as far as I could with one goal: make a pretty sick ad.
From there, it was a lot of experimenting, prompting, failing, refining, and eventually bringing all those ideas to life using Envato’s AI tools.
The result is my take on Human by Design. AI can give us endless possibilities, but someone still has to come up with the idea and decide where to take it.
The way you took just the logo and let it evolve into something new is such a smart constraint for this challenge. What was the trickiest part of keeping it recognizable as Envato while still pushing it somewhere unexpected?
Both the submission and the creative process video are eye candy to me. Congrats!
And thanks for sharing what went wrong and being honest. I did that too!
This is a great concept and a majestic execution. Wish this was my idea lol.
The "pretty sick ad" framing over just a logo is a good reminder that the brief mattered more than the toolset here. Curious how many rounds of failed prompts it took before you landed on that final direction.
Really impressive work! The atmosphere and visual storytelling are amazing. I especially like how you created a strong mood throughout the video. How did you approach the creative direction for this piece?
Such a thoughtful concept. I really like how you started with one simple element and explored its potential instead of adding complexity. Beautiful work🔥
ChatGPT just added a new sketch feature to its new Images 2.5 model, so I tried it with extremely simple sketches and short prompts to see how well it could understand my intention.
And honestly, I actually like it!
This can be helpful especially when you already have a specific pose or composition in mind and want to quickly turn that rough idea into something more refined.
If you’re curious, I included a quick process video in the comments.
Do you think this new feature could be useful in your workflow?
A cinematic AI-generated automotive film created to capture the power, precision, and unmistakable presence of Lamborghini.
The project explores how AI video can be used to create high-end automotive visuals, combining dramatic lighting, dynamic camera movements, sleek environments, and luxury-focused art direction to build a bold visual experience.
From concept development to visual generation and final editing, the goal was to create a film that feels fast, aggressive, futuristic, and premium—while showcasing the Lamborghini as the hero of every frame.
Creative Direction
• AI-generated automotive visuals
• Cinematic storytelling
• Luxury & performance aesthetic
• Dramatic lighting and atmosphere
• Dynamic camera compositions
• AI-assisted video production & post-production
A personal exploration of AI filmmaking, automotive advertising, and next-generation visual storytelling.
1M views in 3 days for OpusClip launch.
Obviously not just the video - it's the team, the timing, the distribution push. But I'm genuinely proud to be the part that moves that fast.
Delivered in 14 days.
Have a product launch coming up? Feel free to DM me.
The launch piece makes the product story feel tangible—the checkmark sequence and kinetic type build a clear sense of momentum without losing the human proof behind the result. Great example of motion carrying the narrative.