When the ambition of a brand changes, its identity has to evolve with it. The original identity had a clear starting point, but as the company prepared to launch its product and enter conversations with investors, it became clear that the visual language no longer reflected the brand’s ambition. For Bewy, we moved away from a literal and playful visual language toward something more refined, credible and future-oriented. The new identity is built around three ideas: space, letter B, and progress. A visual identity designed to reflect where Bewy is going, not where it started.

the green background looks good. which bewy logo do you like?

MXTC™ — New Look. New Chapter.

In 2025, MXTC™ entered a new chapter with a new visual identity.

As the studio continued to grow, the previous identity no longer fully reflected the direction, ambition, and character of the work. The rebrand was an opportunity to create a sharper and more dynamic visual language.

At the core is a custom M + X monogram, supported by geometric typography, dynamic gradients, motion, and grain.

A new identity for where MXTC™ is today — and where it’s heading next.

Design & Art Direction: @Adrian Rovina (Falling Melon) & Petar Matić (MXTC™)

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#BrandIdentity #Branding #Rebrand #VisualIdentity #GraphicDesign #MotionDesign #WebDesign #MXTC

The design looks awesome. Great project!