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Swimbird Conversion First WealthTech Website Redesign
Swimbird didn't hire me for the redesign—I saw the potential and wanted to explore what the experience could become.
A self-initiated redesign of Swimbird, a WealthTech company. I saw an opportunity to create a clearer, more premium digital experience built around conversion.
The Challenge
The previous website spread important product information across multiple pages, making it harder for visitors to quickly understand the product, its value, and what to do next.
The Approach
I rebuilt the experience around a conversion-first structure, turning the homepage into the primary sales experience.
Understand → Trust → Explore → Take Action
I brought key product information forward, improved the information architecture, strengthened the visual identity, and created clearer paths toward booking a demo.
What I Changed
Conversion-focused homepage
Restructured information architecture
Custom visual identity
Dedicated case study section
Testimonials and social proof
Custom animations and interactions
Stronger calls to action
The Goal
Not simply to make the website look better, but to make it clearer, more credible, and more effective at turning visitors into demo bookings.
This was a self-initiated concept study. Swimbird didn't hire me for the redesign—I saw the potential and wanted to explore what the experience could become.😊 🙌
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