The Rebranding Challenge - Season Investments

One of the key challenges was deciding what to change and what was worth preserving.

Rather than starting from scratch, the new identity retains a visual connection to Season Investments’ heritage, but reframes it for a more contemporary and flexible brand system.

A major improvement was creating a symbol that can work independently from the wordmark. This gives the brand a stronger presence across investment platforms, digital interfaces, profile images, and other compact applications where the previous identity was difficult to use.

The result is a more adaptable system that moves the brand forward without losing its familiarity.

Love how adaptable this feels across compact digital spaces. Really well done. Any plans to post the original before version for comparison?

Crocs

Campaign and brand content for a global footwear icon built on self-expression, comfort and bold color.

Creative direction for Crocs across campaign, social and retail touchpoints, translating the brand's playful attitude into a consistent visual language for the local market.

Crocs is a brand that wins by being unapologetically itself, and this direction leans in without turning into chaos, the cloud-white clog floating in the sky next to the hot pink beach shot is exactly the right amount of absurd. Self-expression, comfort and bold color all read in one scroll. Fun, confident work.