Version B's near-black canvas leaves the blue swap button as the only saturated color on screen, so the eye lands there first. Version A's blue gradient background competes with that same button for attention.
Detailed layout entails a guide to help users create strong passwords. Not everyone is good at crafting passwords, and this approach can makes them find it easy to remember.
Iām currently working on a branding project for Massage & Mocktails ā a concept built around couples learning massage together in a relaxed, social atmosphere.
These are two early, black & white directions from Stage 2 of my branding process, before moving into color, typography, and the full visual system.
The interesting part?
My client chose Concept 1. I chose Concept 2.
Now Iām curious what other creatives think.
Which direction would you choose ā 1 or 2? And why?
Sometimes the most interesting part of branding is seeing how differently a client and a designer respond to the same brief.
Concept 2 for me. That interlocking figure mark reads as two people meeting, which is the actual brief here, so it gives you more to build a system on. Concept 1 is the safer, more literal pick, which is usually why clients reach for it.
Explored two different visual directions for the same SaaS landing page.
The structure stays consistent, while the imagery, mood and art direction shift the overall brand feel.
Interested to know which direction feels stronger.