What if your biggest streaming platform got a Halloween makeover? 🕸️
As Halloween is closing by, I decided to do a short campaign teaser for one of the biggest streaming platforms.
I redesigned their logo and played with the wording as part of their brand messaging in a spooky theme for the upcoming Halloween event.
I retained the brand consistency across the typography and overall logo shape and changed few details within.
Any twitch streamers, viewers or halloween celebrants here?
Keeping the Halloween-inspired concepts coming! 🕯️✨
This time, we're sharing Ovelle — a luxury candle e-commerce website with warm tones, elegant typography, and a moody editorial aesthetic. Would love to hear your thoughts! 🎃
I draw logos by hand, then build everything around them: the brand, the website, the store. Lately I also make product films and ads with AI.
Recent work: an RY monogram and site for a Koreatown law firm, a winged W for a defense firm, and my family's golf eyewear brand, from the mascot to Shopify.
Starting a brand, or have one that doesn't feel like you yet? Show me what you're building.
The logo-led system reads tight because the wordmark sits clean in the negative space instead of fighting the emblem — when a brand has that kind of restraint, the Shopify store usually carries the same hierarchy into the product grid and checkout without inventing new rules....