Sudha Udupa's Work | ContraWork by Sudha Udupa
Sudha Udupa

Sudha Udupa

Brand Strategy and Identity Designer

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Sudha is ready for their next project!

Brand Identity Development for B2B Food Aggregator
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Cover image for abstract logo mark for the
abstract logo mark for the Office of the CEO / Family Office—a small, high-trust team operating at the center of multiple businesses and priorities.
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Cover image for Urban Nomad is a modern,
Urban Nomad is a modern, design-led hostel brand offering stylish, social accommodation in major global cities. It combines high-quality spaces, strong design, and community-driven experiences to create places where travelers don’t just sleep, but connect, work, and socialize. The hostels sit between traditional backpacker accommodation and boutique hotels — social and energetic, but considered, well-designed, and commercially polished.
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Cover image for GroupVitals is a software platform
GroupVitals is a software platform that helps churches understand, support, and strengthen their small group ministry through clear data, insights, automations, and human-centered tools. At its core, GroupVitals exists to make group ministry easier and healthier without feeling clinical, corporate, or overly administrative. It provides visibility into how groups are functioning, helps leaders and members stay connected, and gives church staff meaningful insights to guide decisions and care for people well.
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Cover image for A techy brand dedicated to
A techy brand dedicated to automation, chatbots and AI infused solutions to help the Brands engage / cater to customer needs efficiently
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Cover image for A outdoor lifestyle Brand, targeting
A outdoor lifestyle Brand, targeting men and women who enjoy outdoor activities
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Cover image for A modern and sophisticated ERP
A modern and sophisticated ERP for athletic clubs or a club management system. The platform will be used by club operators and staff as well members to manage their profiles, membership and schedules.
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Cover image for Boutique, concierge neurology medical practice
Boutique, concierge neurology medical practice that is prioritizing wellness, holistic care, brain health with an individualized care plan that gives patients more access to physicians. Exclusive, luxury experience for target audience that are willing to pay extra to prioritize their health. The brand takes care of general neurology patients, including migraine, memory care, seizure disorder, movement disorder. The physicians with highly specialized training to deliver high quality, evidence based care. Target audience would be professionals or retirees in their 40-70's.
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Cover image for Brand helps visionary founders and
Brand helps visionary founders and product teams bring cutting-edge, consumer-facing IoT products to market—fast—by fusing technical rigor with human-centered design and rapid, real-world iteration. The logo communicates how the idea is translated to finished prototype that can be tested and reiterated.
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Cover image for Chargewell is a modern electronics
Chargewell is a modern electronics brand specializing in high-quality phone accessories, including fast chargers, durable cables, and sleek power banks. Our goal is to provide reliable and stylish power solutions for tech-savvy individuals. Target audience includes busy professionals, travelers, and students who rely heavily on their mobile devices and value both performance and minimalist design. The logo needed to work in small sizes and communicate power
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Cover image for Interior designer, willing to sell
Interior designer, willing to sell mid - high range items through amazon. The products that enhances the aesthetics of home, while making the life easy and enjoyable. The icon is double B, making flower (fragrance / breeze) and butterfly (freedom / bliss)
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Cover image for A coffee brand, which shares
A coffee brand, which shares the original story of how the coffee beans was found. Thanks to that goat, which tried the new berry and was all excited to pique the curiosity of its owner. There is a hidden coffee bean in the negative space of the horn. The illustration is that of hill top, where the beans were first found, but only there is a fresh cup of coffee now.
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Cover image for Sub brand for B2B food-tech
Sub brand for B2B food-tech aggregator
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