✨ Designing Digital Experiences That Feel Like Childhood.
Introducing my homepage design concept for Preferred — a children's clothing and lifestyle brand built around meaningful moments, thoughtful gifts, and timeless style.
From the warm color palette and elegant typography to the seasonal product collections and childhood event showcases, every section is designed to create a welcoming shopping experience that connects with parents and celebrates childhood.
The goal? Combine beautiful design with intuitive navigation to make discovering products feel effortless.
Every AI product apologizes for the wait. I designed the wait instead.
Latency: identity, interactive site and campaign built on Ma, the space that gives a thing its shape. The headline breathes in weight until the answer lands.
A few years ago I had the chance to take a course where one of the modules was taught by a designer I really admire, Joseph Berry.
The goal was to create a website for a product, in this case, a speaker. We went through the entire process, from receiving the brief to the very last detail, even modeling the product ourselves in 3D using Spline.
I learned so much, and also got to meet great designers. It’s amazing to see how each one has a different process, and having the chance to observe that and take a bit from each way of doing things to make it your own and develop a unique result really helps you grow a lot as a professional.
I’m sharing some frames from the project, hope you like them!