🥣 DOPALOOPS: A critique of the era of digital overstimulation
Hi community! I wanted to share my project for the contest. This time, I decided to take a path with a touch of dark humor, a bit of controversy, and a direct critique of one of the heaviest dynamics of modern life: the constant injection of dopamine we live in.
Social media networks know this perfectly well and exploit it to trap us in their algorithms. Traditionally, the moments when we think and come up with our best ideas come from boredom and internal dialogue. Today, that space barely exists; it seems we must be constantly entertained and bombarded with stimuli.
To materialize this idea, I created a fictional product: DOPALOOPS. A breakfast cereal where the flakes are sugar-coated likes and notifications. Now with more dopamine!
🐒 The Character: A reflection of our own trance
The protagonist of this universe is a somewhat dark character. I specifically chose a tarsier because of its gigantic eyes and that particular expression that gives you the feeling it hasn't left its room in years.
It is so hypnotized by its smartphone that it borders on the absurd: it completely ignores the bowl of cereal it is theoretically supposed to be selling. It’s the perfect avatar for our own digital trance.
🛠️ The Workflow with Recraft: The battle for the ideal pixel
Working on the entire series with the Recraft platform was quite a challenge. To be honest, the process was much longer than it should have been, and I spent way more tokens than necessary trying to get the AI to understand the exact composition.
Process note:
🌑 Echo is a black screen where every sound sends a wave of light through the scene in real depth.
🎞️ Starting footage: one licensed stock clip of a temple corridor from invideo's stock library. The sound is original, synthesised for this piece. The voiceover is my own.
💬 What I asked for: a black screen where each ping lights the scene by distance, built from a depth map, with controls for each wave, afterglow, wave thickness, contour lines, outlines, colour and a final reveal.
🛠️ What was built: a depth map (Depth Anything Video), two "Echo" custom effects on the depth map (a Multiply layer for light and an Add layer for glow), an "Echo colour" effect on the footage, and keyframes for six waves and the reveal. The first build was done by Claude, connected to invideo Editor through invideo's MCP server.
🎚️ Refinement: I asked invideo's own agent (Agent Two Lite) in the editor to raise Afterglow from 0.14 to 0.3 on both Echo effects. It made the change on the timeline, and that conversation is shown in the video. I also tried a longer afterglow and a gold colour, both shown.
✅ All building and the final cut were done in invideo Editor.
Generative image and video models don't keep a face: the same woman drifts from one shot to the next, and garments lose the details that make them recognisable. on-model-pipeline generates fashion stills and clips with a fixed cast.