The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
New concept — howfit
A new identity concept for howfit — a modern fitness brand built around movement, discipline and feeling good.
The idea was to strip fitness branding back. No aggressive typography. No clichés. No shouting.
Instead, a softer visual identity built around contrast, motion and restraint — giving the brand a more editorial, premium feel.
From the custom wordmark to the abstract visual language, every element is designed to feel considered rather than conventional.
howfit. est. 2026.
A concept I’d love to see brought to life. 🖤
looking great, i love the metallic sort of feel this has!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
retrofuturism
Share your favorite designs from the past exploring the distant future. Or your own take on the aesthetic 🚀
halftone
Dots. Texture. Grain. Let's see your designs using the halftone technique.
Midjourney
Creatives are showing off what they're making with Midjourney.
colorgrade
Video editors sound off: How do you enhance the mood of your video in color grading?
Related posts
Most food mascots look like clipart. These six look like they have their own Netflix show.
Marshie. Burggy. Avero. Glazie. Steako. Dumply. Six characters, six personalities, one retro cartoon world that makes every food feel like a friend worth following.
Amazing Character Illustration ❤️
VIREO — Modern Eyewear Landing Page 👓✨
VIREO is a bold eyewear landing page concept created to present modern glasses as both a functional product and a statement piece.
The goal was to combine the feeling of precision optics with a more expressive, fashion-forward visual direction. Deep electric blue, vibrant yellow accents, oversized typography, and close-up lifestyle photography create a strong identity while keeping the product and its benefits easy to understand.
Special attention was given to:
• a high-impact hero section built around expressive eyewear photography;
• bold color contrast that makes the yellow frames immediately stand out;
• clear product benefits like clarity, protection, and quality;
• a simple Explore Now CTA that keeps the next step obvious;
• product information integrated directly into the visual experience;
• strong typography that supports the brand’s confident personality;
• responsive mobile layouts that preserve the same visual impact on smaller screens 📱;
• a clean balance between fashion-focused imagery and functional product messaging.
The result is a vibrant eyewear experience that feels modern, confident, and product-focused — positioning glasses as something you don’t just wear to see better, but as part of your everyday style. 💛
Looking to create a digital experience for a fashion, eyewear, or lifestyle brand that makes the product impossible to overlook? Let’s build it. 🚀
Your brand identity is meant to do the talking even before your product is encountered.
It should express the value your brand possesses, its features, and the benefits it offers.
ColdPro was not just designed to look good, but to communicate the brand’s value and benefits clearly, even before the audience interacts with the product.
That’s what good design does. It doesn’t just make things look good. It makes your brand speak.
Amazing 🤩