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Minimalist Packaging for PUF Chips 🚀
I’m excited to share my latest work for PUF, a snack brand.
The Goal: Create a clean, "not overdone" packaging design that stands out through simplicity and modern aesthetics.
My Approach:
Intentional Simplicity: Focused on a bold, soft logo that pops against a clean background for instant recall.
Visual Hierarchy: Minimal typography ensures the flavor and brand remain the heroes.
Modern Feel: Used soft shadows and a refined palette for a premium retail look.
Tools: Figma & Canva.
This project proves that "less is more" creates a powerful impact on the shelf.
Thank you!!
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KAMAKURA is a Japanese matcha brand I designed to bring traditional matcha into everyday life. There are three flavours, each inspired by a flower: Ajisai (Hydrangea), Sakura (Cherry Blossom) and Hasu (Lotus).
I didn’t want the flowers to just sit there as decoration. So I started the whole identity from them. Their shapes and colours shaped the graphics and gave each flavour its own personality.
Then I added gradients. Petals are never one flat colour, so I wanted the design to shift the same way. It gave the brand some depth and made it feel a bit more artistic.
The final look is floral forms, soft gradients and bold type. Nothing like the green tins you usually see.
This was a collaborative project with my designer friend, Safna.
What do you guys think of the whole identity
