Two letters. One butterfly. That's the whole icon for Roja. A lot of brands use pretty obvious sy...

Two letters. One butterfly. That's the whole icon for Roja. A lot of brands use pretty obvious sy...Two letters. One butterfly. That's the whole icon for Roja. A lot of brands use pretty obvious sy...

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Ali Arshad

• Sep 8

Two letters. One butterfly.

That's the whole icon for Roja.

A lot of brands use pretty obvious symbols when they want to show where they come from.

A chili pepper. A sombrero. Something literal.

I didn't want that for Roja.

The brand comes from a real story. Sofia's family grew tomatoes in Michoacán, and years later she brought that same flavor with her to London.

So I wanted the icon to say something about that journey too.

The mark is built from two mirrored R's.

Put them together and they create a butterfly.

And that's not just because it looks nice.

Butterflies migrate.

Sofia did too.

She moved from Mexico to London and brought that same recipe with her.

That's what I really like about this kind of logo.

The story doesn't always have to be sitting there as an illustration.

Sometimes you can hide it inside the actual logo itself.

Most people might never notice it.

But I still think it's worth doing.

Because the meaning is there, even if you have to look a little closer to find it.

Alamgir Brands

• Sep 9

Letter — Visual Identity for a Multinational Company

For Letter, I built the mark around two interlocking loop forms — a subtle nod to connection and precision, the kind of detail that makes a logo feel deliberate at a glance.

I developed the full system from there: wordmark, icon mark, a bold orange-and-black palette, and mockups across ID badges, business cards, lanyards, and even a smartwatch — showing the brand holding its identity everywhere it lands.

Transforming Blueprints into Reality with Vision and Precision.

saaslogo Brand Design Logo Design Packaging Design Adobe Illustrator Adobe Photoshop branding

Md Abdur Rouf

• Sep 11

Absolutely amazing work, well done!

Daniel G Bright

max

• Sep 9

Most pet tech brands are decorating air

Vetti is the opposite: the health layer your dog already needed, finally made readable

Identity and product framing for Vetti 🐾

Brand Design Logo Design identity

Daniel G Bright

max

• Sep 9

Big thanks to @Révolté for helping the studio out with this one

Mariyam Afzal

pro

• Sep 9

The idea for Puddin’ was to create a dessert brand that felt playful, nostalgic, and full of personality. I didn’t want it to look like just another polished food brand. I wanted the identity to feel warm, slightly quirky, and something you’d actually want to interact with. So we built the visual direction around soft, playful colours, expressive typography, and a hand-drawn illustration style. This is where we started, turning the personality of Puddin’ into a visual language.