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COCO HIT Australia — "Every Flavour Hits Different"
Project Type: Speculative Brand Campaign
Industry: Food & Beverage
Services: Creative Direction, Campaign Strategy, AI CGI Art Direction, Visual Storytelling.
Project Overview
Every Flavour Hits Different is a speculative advertising campaign created for COCO HIT Australia to explore how premium AI-native CGI could elevate beverage marketing.
Rather than treating each flavour as a product variation, the campaign reimagines every can as the centrepiece of its own immersive world. Each visual was art-directed to communicate a unique emotion—from tropical escape and luxury to energy, sophistication and modern wellness while maintaining one cohesive campaign identity.
The objective was to demonstrate how cinematic CGI, creative strategy and consistent visual systems can transform product advertising into memorable brand storytelling.
This project showcases UGENCY AI's approach to AI-native advertising combining creative strategy with high-end CGI production to create visually compelling campaigns for modern food and beverage brands.
This concept was independently created as a speculative project and was not commissioned by or affiliated with COCO HIT Australia.
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For this challenge, I built Hydrated: a fictional summer soft drink — carbonated, ice-cold, citrus-sharp — with a visual identity built entirely around temperature. The can runs a gradient from pale ice to deep navy, top to bottom, so the design itself feels like it's getting colder the longer you look at it. Tagline: "Stay Cool. Be Cool."
Using Envato as my toolkit, I sourced the typefaces, built the can label in Affinity Designer, and composited it onto a photorealistic mockup in Photoshop. I then used Envato's AI Video Generator — with a custom Start Frame and End Frame built from my own can mockups — to generate the hero shot: the can dropping into an ice bucket, splashing, sinking, and settling cold. Claude helped draft the ingredient list and nutrition copy, and I built a companion landing page in HTML/CSS so the brand exists somewhere real, not just in a video.
Target audience: Teens and young adults, roughly 10–28 — people who live for summer and want a drink that matches the mood: crisp, cold, a little bit of attitude.
Human by Design moment: The AI video. The first generation rotated the can in a way that mangled the label, and it took several rejected takes before one actually held up. Deciding which take was right, and which word was right, was human work from start to finish.
Thank you to Envato and Contra for putting this challenge together — for the toolkit, and for the push to make something real out of an idea instead of just thinking about it.
Stay cool. Be cool.
The Project Includes:
- The Logo
- The Can Design
- The Video
- The Website
- The BTS Video
#envato #HumanByDesign #Envato
envatochallengeCreative Design Creative DirectionCreative StrategistAdobe PhotoshopAffinity DesignerEnvato
Awesome!
recent static ad work for an AI-native B2B marketing automation platform
Nice work as usual! The layout balance here is exactly what makes high-converting landing page hero sections work.
Human by Design
Human by Design is a cinematic short film that explores the quiet rituals behind creative work. The film follows an editor immersed in his work as fatigue gradually sets in. At the same time, a cup of coffee is slowly taking shape, unfolding alongside his creative journey. As both processes reach completion, he pauses, picks up the coffee, and returns to his work with renewed focus.
Built using Envato stock assets as the foundation, every creative decision, from shot selection and pacing to sound design and color progression, was carefully shaped to transform individual clips into one cohesive story. The result is a reminder that while creative tools can accelerate the process, it is human judgment, intention, and taste that give the work meaning.
Credits:
Editor Footage: DC-Studio
Coffee Footage: KinoMaster, gvalia1, Tanarch, adi413114, Aretem_ka, Pressmaster
Atmospheric Footage: BlackboxGuild, KinoMaster, Artfotodima, Grey_Coast_Media
Music: Magnetic Tune
Sound Effects: Sounddogs, Hollywoodedge, Pro Sounds, Cinematic-Sound- Design, Mountainaudio, SoundJay
This is a great reminder that editing is about storytelling, not just assembling clips. Loved how the pacing and sound design tied everything together.
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