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Careless branding. A templated site. A product experience nobody made a real decision on.
None of that is a style problem. It's a trust problem; and it's the first signal a complete stranger reads before they hand you their money or their data.
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I gave ChatGPT the worst café branding brief imaginable.
Just a bunch of rough sketches and a very loose idea.
Then I asked it to turn the whole thing into a real-life café brand.
And somehow, in under 30 seconds, it managed to keep the little details I liked while turning them into something that actually felt cohesive.
Now I’m wondering how far you can push a terrible brief before it stops being terrible.
The jump from loose sketches to a cohesive café world is so satisfying—those little cup and bag marks carry through beautifully. I especially like how the roughness survived the polish instead of getting flattened.
Branding work for Folk
This looks great