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The Predictive Index Product Graphics Gallery: Translating complex software into clear, scalable visuals
To support product marketing at scale, I developed a comprehensive library of custom product graphics that translate PI’s complex talent optimization software into clear, visually compelling assets. These graphics distill core platform functionality and concepts into modular, brand-aligned visuals that enhance understanding and engagement across all touchpoints.
Used extensively throughout the marketing website, sales collateral, enablement materials, and paid media, the graphics system was designed for consistency, clarity, and cross-functional usability. Each asset balances technical accuracy with visual simplicity, ensuring product value is communicated effectively to both prospects and clients.
The graphics are housed in an accessible library, enabling teams across marketing, sales, and partnerships to independently leverage high-quality visuals without sacrificing brand integrity or time.
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Awesome!
Most of the work I share early in a project is meant to feel a little uncomfortable.
Not bad, just bold. Pushed further than the brief asked, into territory the client didn’t quite realise they were ready for.
I never go too safe early on. It’s easier to pull things back than it is to start from something that feels soulless.
Here’s a glimpse of some early concepts from the Energy Central project. Some bold, some more editorial, all exploratory.
A lot of this won’t make it into the final brand, but that’s the point. It’s not wasted work – it’s what leads to a stronger result. The kind you wouldn’t arrive at if you played it safe from the start.
This is how a team learns what they’re actually ready to stand behind. The directions you reject are often the ones that lead you to the one you commit to.
looks awesome
Hoodie Design. A graphic for a streetwear hoodie collection featuring a Japanese Oni
looks fantastic 👌
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