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Mascot Name - RŌKŌ
🍃A mascot for a lifestyle brand that values less, but better.
Description: RŌKŌ is more than a character.
• He is a reminder – a small nudge to live with intention, appreciate what we have and leave things better than we found them.
• He chooses intention over excess.
• Calm [His sword has never been unsheathed], observant and quietly amused by unnecessary complexity, he reminds others that enough is already enough.
• IMPOSSIBLY LIKABLE: That smirk has no business being that convincing.
RŌKŌ [THE BRAND]
• RŌKŌ is a lifestyle brand built around deliberate living.
• We create fewer, better objects that encourage clarity, craftsmanship, and everyday rituals.
• We don't chase more. We choose enough.
• The goal isn't to have more. It's to waste less of it.
• OWN LESS, CHOOSE BETTER, KEEP IT LONGER.
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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Related posts
Which cover should lead my Recraft × Contra Mascot Challenge submission?
A.Light and product focused.
B.Dark, premium, and brand focused.
Same mascot system, different first impression.
Which one would you choose? A or B? 💜
🔗 Recraft project
https://www.recraft.ai/project/b4f3c24f-55fc-484a-899a-3fc98e389c6a
#recraftchallenge #mascotdesign #branddesign #mobileappdesign
58 voted
56%
46 voted
44%
104 votes
Closed
B, and the reason matters more than the vote. B opens with the title lockup and the mascot so the brand idea lands before the screens do, A opens with mockups and reads as one more app shot. The gallery is also full of light covers, so B wins the scroll before anyone reads a word
✨ YOURA — A Tiny Companion That Brings Light to Everyday Moments.
🤍 YOURA is an original mascot designed to bring light, comfort, and quiet companionship into everyday life.
This project documents the complete creative journey—from early concept exploration and silhouette studies to a fully realized brand identity, custom logo, official character system, merchandise collection, expressive sticker pack, and a cinematic brand reveal.
✨ Every visual was created and refined in Recraft Studio with a strong focus on consistency, emotional storytelling, and scalable brand design, ensuring YOURA remains instantly recognizable across every application.
🌟 More than a character, YOURA is a complete brand universe built around warmth, simplicity, and timeless emotional connection.
🔗 Project Links
Recraft Project:https://www.recraft.ai/project/533af1b6-b1b6-4e56-a412-1c502ec78e04
✨ The character was developed through multiple exploration, silhouette, and refinement stages before reaching the final brand identity.
❄️ YETTI — Stay Cool. Stay Wild.
Introducing YETTI, is a premium lifestyle mascot created for a fictional streetwear and outdoor brand. I reimagined the classic yeti as a friendly, confident, and adventurous character with a bold visual identity featuring icy blue fur, orange horns, and signature blue, white, and orange apparel.
The project includes a custom YETTI wordmark, a consistent mascot system, branded apparel, packaging, sticker designs, social media concepts, merchandise, and multiple poses to demonstrate character consistency across different applications. Guided by the motto "Stay Cool. Stay Wild.", YETTI represents creativity, exploration, confidence, and self-expression through a cohesive, modern brand identity.
Character Brief
Name: YETTI
Role: Brand Mascot & Lifestyle Ambassador
YETTI is a cheerful and adventurous young yeti who inspires people to explore, create, and express themselves with confidence. As the face of a premium streetwear brand, he brings positive energy, bold style, and a playful personality to every product and campaign. His iconic look and consistent design make him instantly recognizable across every touchpoint, encouraging everyone to Stay Cool. Stay Wild.
#Recraft #RecraftAI #MascotDesign #CharacterDesign #BrandIdentity #Streetwear #LogoDesign #CreativeDesign #Illustration #Branding #3DCharacter #DigitalArt #MerchDesign #PackagingDesign #GraphicDesign #ConceptArt #StayCoolStayWild #YETTI
Bringing the YETTI identity beyond the mascot through premium streetwear, accessories, and wearable merchandise. Every piece follows the brand's signature blue, white, and orange color palette while maintaining a cohesive visual identity. #recraft #recraftchallenge
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