Interesting result. It’s a good reminder that testing different creative formats can make a noticeable difference in both CTR and engagement. Would be interesting to see how the poster-style ads perform over a longer period.
Is sketching part of your creative workflow or we've forgotten what it feels to be human?
Depending on the projec's scope, I normally like to explore my ideas on paper before I come up with the best solution.
And no, they're not perfect.
They are rough and messy, my goal is so...