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Most people think a brand starts with a logo.
I think it starts with asking better questions.
Who are we speaking to?
What do we want people to feel?
What story are we trying to tell?
The visuals come after.
Whether I'm designing a visual identity, a website, or directing a brand film, I try to build systems that are intentional, memorable, and rooted in strategy not just aesthetics.
Always excited to collaborate with founders, startups, and teams building something meaningful.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Unused, but never wasted.
A collection of mark explorations from projects we worked on together with Unspoken Agreement:
Really grateful for the trust, the collaboration, and the space to experiment. Not every mark becomes the final identity, but every one plays a part in getting there.
This is impressive! ✨✨
1, great work 🙌
A few years ago, I was brought in to design the brand identity and visual system for Freedom Church.
Recently, we came back to the logo for one more round of refinement.
There had always been something about it that felt just slightly off to me. I actually mentioned it during the original process, but at the time church leadership preferred the earlier version, so that’s the direction we kept.
This time, we went back and forth on the smallest details and I started digging into the actual geometry of the mark. The curves, spacing, weight, balance, and how each piece interacted with the others.
In the Illustrator screenshot, the white fill is the newly refined logo and the black outline behind it is the previous version. The differences are subtle, but when you see them together, they completely change how balanced the mark feels.
That refinement eventually became the app icon you see in the other image.
And now I genuinely can’t stop staring at it.
There are always things you can tweak in design, but this might be one of the rare times where I look at a logo and think: yeah, that’s it. It feels absolutely perfect now.
