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The synthesis of a craft.
A preview of the visual identity for Tapidecor, a brand where furniture is created from scratch through artisanal manufacturing and signature upholstery.
The development is based on a geometric synthesis representing the iconic profile of a chair. As the most essential form of a seat, this structure symbolizes the primary physical touchpoint between the user and the design, capturing the essence of the craft: the balance between structural firmness, functionality, and the comfort of the finish.
The system features two variants: an integrated version where the naming is housed within the core of the symbol, and a pure logomark for high-impact applications (wood engraving, embroidery, or stamps), where the form maintains the brand identity on its own.
Brand DesignIconography DesignAdobe Creative CloudAdobe IllustratorAdobe PhotoshopbranddesignericondesignbrandingstudioVisual Design
this is genius i love it
Thank you!!
Obsessed!
Thank you! ✨
Very nice!
Glad you like it!:)
That's so neat.
Thanks, Daniel! Glad you liked the execution
This is great
The restraint here is what makes it work reducing a chair to its most essential geometric form and building an entire identity system from that single insight is really solid thinking. The dual variant approach (integrated vs pure logomark) shows it was designed to actually be used, not just presented. Great work.
I appreciate the analysis! the dual approach was essential to make the system versatile and ready for real-world application :)
Exactly and that's the hardest part to get right. A lot of identity systems look great in the case study but fall apart the moment they hit an actual surface. Yours clearly didn't skip that step.
Wow, love this!
Glad you liked it, Sharon! Thanks for the support
LOVE the logo mark
Thank you, Ashlyn! The logomark was definitely my favorite part of the process
Amazing Design 🔥
Amazing
Very strong execution here. The design feels intentional, polished, and investor-ready.
A geometric mark derived from the actual product 🙌 that's the kind of concept that makes a logo feel inevitable rather than designed.
Thoughtful!!
daaamn! 💯🔥
Thank youuuu Nikita :)!
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Images and logo looks amazing. May I know what is that symbol ? How it is depicting Devi : The brand
cleeeean
RISI ✦ Brand Identity 🍣🐟
Focused on raw quality and the mastery of human hands.
A visual identity inspired by simplicity, fresh ingredients, and careful craft — built to feel warm, memorable, and full of personality.
Full case:
https://www.behance.net/gallery/247852929/RISI-Brand-Identity
✦ Let's work together! ✨
Instagram:
https://www.instagram.com/daisyvi.st
Telegram:
https://t.me/daisyvi_st
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