Healthcare branding is usually sterile blue templates or cold corporate stuff. Nectar Locums want...Healthcare branding is usually sterile blue templates or cold corporate stuff. Nectar Locums want...
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Muaaz Saeed
pro
• Jan 5
Healthcare branding is usually sterile blue templates or cold corporate stuff. Nectar Locums wanted neither.
They came with nothing. No logo, no colors, no direction. Just a name and a goal: build trust between locum professionals and hospitals.
Started with a logo sprint. Geometric for precision, organic for empathy, hybrid for balance. Tested everything in real context, not just as marks but inside actual UI and layouts.
Then the system. Deep indigo for reliability. Lavender for warmth. Humanist typography. 8-point grid running through everything.
An identity that feels calm, confident, and human. Not another healthcare template.
Full scope: logo, colors, typography, wireframes, website, brand book. Read the full case study
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