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Healthcare branding is usually sterile blue templates or cold corporate stuff. Nectar Locums wanted neither.
They came with nothing. No logo, no colors, no direction. Just a name and a goal: build trust between locum professionals and hospitals.
Started with a logo sprint. Geometric for precision, organic for empathy, hybrid for balance. Tested everything in real context, not just as marks but inside actual UI and layouts.
Then the system. Deep indigo for reliability. Lavender for warmth. Humanist typography. 8-point grid running through everything.
An identity that feels calm, confident, and human. Not another healthcare template.
Full scope: logo, colors, typography, wireframes, website, brand book.
Read the full case study
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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