Craft Human-Centric Ads: Elevate Tech with Emotion & StyleCraft Human-Centric Ads: Elevate Tech with Emotion & Style
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Product ads don’t sell specs. They sell a better version of you.
Oba-pounds New Smartphones campaign.
The brief wasn’t “list the features.” It was “make ambition feel attainable.”
So we put the phone in the background. The man in the foreground.
Camel coat. Coffee. Call. That’s the life this phone enables. Not the other way around.
Black + orange because tech should feel powerful, not sterile. The glow says “energy” without saying “battery life.”
Headline is massive because confidence is massive. Subhead says “Advanced new smartphones for your daily life” — no jargon, no gigahertz. Just outcome.
The asterisk? That’s your life. The phone fits into it.
Art direction + ad design for Oba-pounds smartphone launch.
I create tech brands that feel human. From UI to billboard, I make complex products feel obvious.
Building hardware, SaaS, or fintech that needs to connect? Let’s talk.
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Well Curated!
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The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started