UluSoleil was one of my first big clients, and over time, I helped bring four of their products to life through packaging design.
This lip balm tube was all about balancing a delicate, feminine aesthetic with clear product communication, thoughtful typography, and functional packaging.
I’m still working on the full case study, but I wanted to share a little peek at the process!
Project Overview:
Complete design of the identity, packaging, and promotional materials for KELPA (Ocean-infused skincare). The design uses beach and marine themes with a color palette of sand, lime green, and deep ocean blue.
Note: AI tools were used to generate the backgrounds for the car livery and the sand display island mockups.
Scope of Work:
Logo & Typography: Crafted the main logo featuring an integrated seaweed leaf icon and tagline.
Packaging Design: Graphics for the full product line – cosmetic jars, pump bottles, tubes, and cardboard boxes with abstract marine patterns.
Print & Editorial: Layout design for a product catalog / magazine double-page spread.
Merchandise: Design of woven fabric keychains with carabiners and a custom cosmetic pouch.
Promo & Advertising: Concept for a full vehicle wrap, a custom sand-embedded display stand, and macro logo close-ups for online marketing.
Developed a playful and eye-catching brand identity and packaging design for Crunchia, a tomato chips brand aimed at children and families. The project included a custom logo, vibrant packaging design, and a friendly tomato mascot to create a memorable and recognizable brand.
I also created realistic product mockups and lifestyle visuals to showcase the packaging and present the product in an engaging, market-ready way.