Project Overview:
Complete design of the identity, packaging, and promotional materials for KELPA (Ocean-infused skincare). The design uses beach and marine themes with a color palette of sand, lime green, and deep ocean blue.
Note: AI tools were used to generate the backgrounds for the car livery and the sand display island mockups.
Scope of Work:
Logo & Typography: Crafted the main logo featuring an integrated seaweed leaf icon and tagline.
Packaging Design: Graphics for the full product line – cosmetic jars, pump bottles, tubes, and cardboard boxes with abstract marine patterns.
Print & Editorial: Layout design for a product catalog / magazine double-page spread.
Merchandise: Design of woven fabric keychains with carabiners and a custom cosmetic pouch.
Promo & Advertising: Concept for a full vehicle wrap, a custom sand-embedded display stand, and macro logo close-ups for online marketing.
Clean and confident work! The green gradient with the mark feels very modern for fintech - trustworthy but not boring. The app screens look really polished. Curious how you landed on this mark, does it represent growth / movement?
A natural and premium packaging concept inspired by the purity of wildflower honey and the beauty of nature. The design combines warm honey tones, textured paper, bold typography, and a clean label layout to create an authentic, handcrafted feel.
The honey drop sitting inside the O of the wordmark is a delightful detail, Umar. Textured paper plus that bold type really sells the handcrafted feel. This would stand out beautifully on a shelf.