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Most dashboards fail before they are even built.
Not because of bad charts.
Not because of wrong formulas.
Because the data underneath is structurally broken.
Here’s what I see often in small businesses:
• Dates stored as text
• Multiple columns for the same metric
• Inconsistent naming (Revenue / Sales / Total Sales)
• Manual copy-paste every week
• No clear data flow
Then they ask:
“Why doesn’t this dashboard update properly?”
A dashboard is just a mirror.
If the data structure is messy, the reflection will be distorted.
Before I build any report, I focus on 3 things:
Standardized column logic
Single source of truth
Repeatable data flow (no manual dependency)
Clean structure → Reliable metrics → Better decisions.
If your reporting feels fragile, the issue usually isn’t Excel.
It’s the foundation.
Completely agree. Dashboards amplify whatever foundation they sit on — messy data → misleading clarity. Standardization and single source of truth are massively underrated.
Project Title:
Sales Performance Dashboard Using Power BI
Description Example:
Designed an interactive Power BI dashboard to track sales performance, revenue trends and monthly KPIs. Automated data transformation using Power Query and built dynamic Excel models for reporting accuracy.
Tools Used:
• Microsoft Excel
• Power Query
• Power BI
:"Market Research Report - Industry Analysis"
Strong structure — especially the competitive landscape framing. Curious: did you build this primarily for presentation or decision-making? I’ve noticed research decks often look great but aren’t always built for ongoing data updates.
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