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Currently designing Aureon Capital, a premium hedge fund website built around a clean, sophisticated, and institutional visual direction. The concept combines deep navy tones, muted gold accents, bold typography, and spacious layouts to create a sense of trust, precision, and exclusivity.
The goal is to make complex financial services feel clear and approachable while maintaining the refined presence expected from a modern investment firm. The website is still under development, with the focus currently on establishing the brand identity and core visual experience.
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A beautiful website can lose a surprising amount of its character on a phone.
Not because it’s broken.
The buttons work, the sections stack, and everything technically fits. But the rhythm feels flatter, the hierarchy becomes weaker, and the mobile version starts to feel like a leftover from the desktop.
I wanted to avoid that with Sirnik, TOSOO, and APVist.
Each project needed its own mobile edit: deciding what belonged first, what could be simplified, and which visual moments were worth protecting.
I brought a few of those screens together in this short reel.
Different brands and different visual systems, but the same goal:
The mobile version should feel designed - not adapted.
If you’re working on a website and want that same level of care across every screen, let’s talk!
Why does some text feel effortless, and some feel like a wall?
Same words, same order, same brand. All that changes is the size relationship between the lines, and the space between them. That alone decides whether the eye knows where to start.
01 - A real scale. The headline jumps, the body steps back, and the spacing tightens around what belongs together. Now the eye lands, skims, and reads in the right order.
Hierarchy isn't bigger fonts everywhere, it's a bigger gap between the levels, and a smaller one inside them.
02 - One size, one gap. Eyebrow, headline, and body sit at nearly the same size, spaced evenly apart. Tidy, but flat, nothing steps forward, so nothing says "read me first."
Be honest - do you use a type scale, or just size things until they look right?
92 voted
94%
6 voted
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98 votes
Closed
01 is perfect
We've been sharing ASTRAL piece by piece. Here's a look at what holds the whole identity together. ↓
A brand starts getting interesting when the logo stops doing all the work.
→ Two typefaces, each with a clear role
→ A restrained palette built around one unmistakable signal
→ A visual language that moves naturally from product to interface
Every decision belongs to the same world. From the mark and typography to the product and digital experience.
The goal was simple: make ASTRAL recognizable wherever it shows up.
We've been seeing some incredible work from the Contra community lately. Curious to hear what part of the ASTRAL identity stands out to you most. 👀
Such good work!