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Taste Test
Why does some text feel effortless, and some feel like a wall?
Same words, same order, same brand. All that changes is the size relationship between the lines, and the space between them. That alone decides whether the eye knows where to start.
01 - A real scale. The headline jumps, the body steps back, and the spacing tightens around what belongs together. Now the eye lands, skims, and reads in the right order.
Hierarchy isn't bigger fonts everywhere, it's a bigger gap between the levels, and a smaller one inside them.
02 - One size, one gap. Eyebrow, headline, and body sit at nearly the same size, spaced evenly apart. Tidy, but flat, nothing steps forward, so nothing says "read me first."
Be honest - do you use a type scale, or just size things until they look right?
25 votes
Ends in 1d
i use type scale because i already know what works
The first. Better hierarchy, the factor numbers add value and the CTA continues to play a leading role.
01 is perfect
01 is the best
01 is easier to read
Why the choice of colour and distractions behind the texts ?
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