Some thumbnails I made recently for a podcast client. Which title would make you click first?Some thumbnails I made recently for a podcast client. Which title would make you click first?
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Option two feels stronger because it’s more direct about what the content is and who it’s for. With option one, I can tell it’s probably some kind of podcast, but the text doesn’t clearly explain the topic.
Option two gives me an immediate understanding of what I’m looking at....
"We're Only 11%" immediately makes me want to know the rest of the stat, that specificity does a lot of the clicking work for you. Was that number pulled straight from the episode or something you found while digging around for the thumbnail?
I’d go with Option 1. “We’re Only 11%” creates more curiosity and gives me a clearer reason to click, while the large number makes the thumbnail instantly scannable. The composition also feels more direct and impactful. 🔥