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Been exploring branding lately, and this is one of the concepts I worked on for Nectar
Built the brand identity for Nectar, an AI note-taking app with one job: help you never lose a thought, idea, or connection.
The mark is simple an arrow and an "N" folded into one shape, plus a tiny purple square that shows up as a signature detail throughout. Kept the palette to just three colors (black, white, and Orchid Purple) so it stays clean everywhere it lands app screens, signage, print.
Lowercase wordmark, bold and rounded, because the whole point of Nectar is to feel effortless, not clinical.
Simple brand, doing a simple job well: keeping your best ideas from slipping away. 💭
What do you think of the branding? Would love to hear your thoughts.
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