When the ambition of a brand changes, its identity has to evolve with it. The original identity had a clear starting point, but as the company prepared to launch its product and enter conversations with investors, it became clear that the visual language no longer reflected the brand’s ambition. For Bewy, we moved away from a literal and playful visual language toward something more refined, credible and future-oriented. The new identity is built around three ideas: space, letter B, and progress. A visual identity designed to reflect where Bewy is going, not where it started.

the green background looks good. which bewy logo do you like?

Between 2018 and 2019, I built The End of Emotional Privacy, my Master's thesis at IAAC exploring how empathy could be felt physically.

I designed a bodysuit that translates emotions into real-time heat, using infrared sensors to read body temperature and heat pads built from conductive thread, so happiness, sadness, anxiety, and fear could be physically felt on the wearer's back. I paired it with a live p5.js visualization so people could see the detected emotional state as well as feel it.

It was selected for Global Grad Show in Dubai, later exhibited at the Design Museum of Barcelona, and covered by El País and TV3.

this may be one of the coolest things i've seen on contra yet. incredible idea, not to mention the execution!