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Not every direction makes it to the final brand.. this was one of the directions we explored for Auren Desarrollos, a new construction and development company we’re currently working with on its branding and website.
I’ll be sharing the final result soon, and I think the difference will be interesting to see.
What do you think?
Love seeing the directions that don't make the cut — those explorations usually hold the insight that shapes the final brand.
id lowkey fight for this one in the review
I tried haha
Love the logo work!
That's great branding strategy great job 🎉🎉🔥🔥
Great!
Cool
Good work
Really great !
this is smart!
Great 🔥 Nice one
The yellow accent against the black and gray background gives the construction brand real personality without losing its serious feel. I'm curious whether the client leaned toward this one or asked for something quieter
ill post the final result soon!
It’s always interesting to see the directions that don’t make the final cut. Exploring different concepts is often what leads to a stronger brand identity. Looking forward to seeing the final result!
Great Work!
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