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Packaging visuals from our recent Identity & Packaging project for Ru’asā.
We built the packaging around silver foil, a raised wordmark and a cyber-gothic visual language, sharpened by Ru’asā’s signature purple accents.
Every detail was designed to do two things: elevate the unboxing experience and reinforce the brand’s unconventional character. Premium in execution, rebellious in expression.
The complete project is now live, covering Creative Direction, Mascot Logo, Visual Identity, Packaging Experience and Collaterals.
P.S. Is this a box you’d keep long after the unboxing?
Yes, but for the emboss rather than the foil — foil is what sells it in a photo, the raised wordmark is what makes it worth keeping once it's in someone's hands and off a screen. The barbed-wire staging is carrying most of the rebellious half of that brief; did the same language...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Great work 👍
Great visual hierarchy.
