BAWAX takes its cues from record stores, independent labels, and the visual culture surrounding European electronic music in the late ’90s and early 2000s. I wanted the identity to feel sober and functional, but never sterile, so I worked with custom typography, monochrome graphics, grainy photography, and raw editorial compositions. The result is a flexible system that feels closely connected to vinyl, DJ culture, and the physicality of music. Check it out!