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Design Tippani of the Day Pt 4:
Users don’t read interfaces.
They scan them.
Design for scanning, not reading.
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Client’s choice vs. Designer’s choice 👀
I’m currently working on a branding project for Massage & Mocktails — a concept built around couples learning massage together in a relaxed, social atmosphere.
These are two early, black & white directions from Stage 2 of my branding process, before moving into color, typography, and the full visual system.
The interesting part?
My client chose Concept 1. I chose Concept 2.
Now I’m curious what other creatives think.
Which direction would you choose — 1 or 2? And why?
Sometimes the most interesting part of branding is seeing how differently a client and a designer respond to the same brief.
21 voted
44%
27 voted
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Concept 2 for me. That interlocking figure mark reads as two people meeting, which is the actual brief here, so it gives you more to build a system on. Concept 1 is the safer, more literal pick, which is usually why clients reach for it.
HOW MUCH GUIDANCE DOES A PASSWORD FIELD NEED?
For this desktop sign-up screen, I explored two ways to guide users while creating a password:
A - Detailed. A checklist displays every requirement and updates as the user types.
B - Minimal. A strength indicator provides quick feedback while keeping the interface cleaner.
The checklist offers more clarity, while the strength bar reduces visual noise.
Which approach would you choose - A or B?
39 voted
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Detailed layout entails a guide to help users create strong passwords. Not everyone is good at crafting passwords, and this approach can makes them find it easy to remember.
The wide counters are what let it survive the home screen — in that grid of other app icons it still reads as one shape instead of collapsing into noise, which is the real test for a CRM mark. Is the gradient locked to the logo, or does it shift across the product surfaces?